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Ethos

Our mission is to give women the confidence to show off their skin and hair as these change with age, using award-winning natural and vegan products made from 100% pure plant oils.

Skin and hair are going to age, there is no getting away from that, but we can help them age more gracefully by making sure skin and scalp are healthy and nourished. Feeding skin and scalp with the purest plant oils, which contain active botanicals, and are free from synthetic and mineral oils, will help give you the best hair and skin at any age.

We also believe that our time is precious, and we don’t have time for complicated beauty routines. Using the time at the end of each day to reconnect mind to senses, soothing mood and skin at the same time is a more holistic approach to wellbeing.

Seeing ourselves through kinder eyes is the biggest confidence boost available to us.

 

OUR INGREDIENTS

We source our ingredients from a UK manufacturer, who works closely with farmers to ensure ingredients are farmed ethically and with environmental responsibility. They support payment of a living wage, safe and healthy working conditions, and fair working hours. They will not work with farmers who utilise child labour.

We are certified as having Zero Plastics Inside by beat the microbead, an initiative run by Plastic Soup Foundation, designed to help customers become more informed about the products they use and reassured that a product is guaranteed 100% free of microplastic ingredients. We are proud to be part of a movement to minimise plastics that end up in the ecosystem. We still have more to do as we are working on finding a suitable replacement for the lids/pumps on our products. Our return for recycling service, available to our website customers, goes some way to address this for now.

Our Organic oils are Soil Association accredited. It is our ambition to be accredited as a brand by the Soil Association, Vegan Society, and Leaping Bunny in 2020.

 

WE BELIEVE IN TRANSPARENCY

We believe you want to know exactly what is in the product you are using, so we list our ingredients on the bottle and on the website, so that you can make an informed choice. Only you will know if an allergen from an essential oil is going to affect your skin. There are no GMO oils, palm oil, mineral oils, sulphates, phthalates, paraben, silicones, or perfume contained in the blends. We are transparent about our ingredients, and have also listed any allergens which are naturally occurring in the essential oils.

 

WE DON’T TEST ON ANIMALS

We don’t test on animals, and do not use suppliers who test on animals. We have been testing the oils on ourselves, as well as friends and family who have wanted to be a part of this journey. We believe in being 100% cruelty free and will always remain cruelty free.

 

PACKAGING & RECYCLING

Our packaging is recyclable – the bottles are made of glass, the box they come in is made of cardboard, the postage envelopes are made of recycled material, and our accompanying stationery is printed on recycled paper. Even the packing peanuts are starch based, and therefore biodegradable, and the packing tape is made of paper with a non-toxic solvent so that it is recyclable. Every endeavour is made to be as responsible and sustainable as possible, however, the pipette tops are made of plastic. We are working to find alternatives to this :). We offer a return for recycling service, details of which we can send to you if you email us at hello@sofialatif.com. We offer 25% OFF your next purchase for using this service.

 

PURCHASE WITH PURPOSE

It feels good to do good, so linking each purchase with a 5% charitable donation means you are making a difference to someone’s life. But it’s a charitable donation with a purpose – by working with Lendwithcare (who provides micro-loans to small business owners in low income countries), we are empowering women who want to work their own way out of poverty through their small business. You can see exactly who we have supported here, and read their stories and the impact we are having on their lives.

You might also like to read Our mission with our charity partner

 

 

 

 

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